Butch Harmon on Big Egos, $100K Tips & the Business of Golf Instruction | The Real Deal
Golf Podcasts · Oct 8, 2026 · 18K views · 155 likes
In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite instructor. Harmon explains how he structured retainers and performance bonuses with Tour players, why Phil Mickelson once handed him a $100,000 check and how working with stars like Tiger Woods, Greg Norman and Rickie Fowler helped build his own reputation and business. Harmon shared his perspective on the future of golf instruction, including the growing influence of launch monitors, data and technology, and why he believes the human element remains irreplaceable. The Real Deal, hosted by Bob Philion, goes inside how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game. Presented by Gosling's Rum 👉 Subscribe to Golf Digest on YouTube ►► http://bit.ly/golfdigestyoutubesub Grab a Golf Digest+ membership ►► http://glfdig.st/mFqM50OXuv4 Follow Golf Digest: Instagram: @golfdigest X: https://x.com/GolfDigest 0:00 Intro 2:32 Coaching 7:04 Teaching 9:56 Mind Tricks 11:56 Winning 13:32 The Shark 15:22 The Brand 19:23 Tiger 22:28 Learning 25:17 Hogan 29:09 The Biz 32:37 $100K Tip 34:10 Free Advice 35:51 Technology 39:24 Adapting 43:15 Equipment 46:38 Emergency 9 51:19 Reflection
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